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Revlon ColorStay adds long-lasting benefit to sheer color with Liptint, Lite makeup.

This article was originally published in The Rose Sheet

Executive Summary

REVLON COLORSTAY BRAND POISED FOR ANOTHER GROWTH SPURT with the February introduction of ColorStay Liptint SPF 15 sheer lip color, Color-Stay Lite makeup sheer foundation and ColorStay powder shadow, a dual-ended "creme-to-powder" pencil. The new products are the latest additions to Revlon's formula for success from its long-lasting technology. The most recent application of that formula, ColorStay hair color, was launched in May ("The Rose Sheet" May 19, 1997, p. 7). The latest round of introductions takes the ColorStay name into an as-yet- untapped long-lasting sheer color market. Revlon pointed to the success of the ColorStay brand as a significant contributor to the company's year-end results ("The Rose Sheet" Jan. 26, p. 14).
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