In Brief: Versace Profumi
This article was originally published in The Rose Sheet
Executive Summary
Versace Profumi: Brings U.S. distribution for the Versace fragrance and cosmetics offerings in-house with the termination of a sales agreement with New York City-based Europarfums. The move will give the company complete control over its U.S. toiletries distribution and marketing. To oversee the transition, the company has brought in Linda Switzer as VP-sales and marketing. Switzer, who most recently served as VP-sales at Clarins and has also worked at Cosmair's Biotherm, was with Versace Profumi's former U.S. distributor Vepro in the early 1990s, making her familiar with the details of the designer's business. Her first order of responsibility is to oversee the roll-out of the cosmetics line in the U.S...