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Marketing in Brief: Deep Tan

This article was originally published in The Rose Sheet

Executive Summary

Deep Tan: Turbo-Tanning Accelerator spray lotion and Turbo- Tanning Maximizer cream provide the "ultimate indoor tanning experience," according to Miami-based Solar Cosmetic Labs. Tyrosine and glycerin in the formulation "help to activate the skin's natural melanin," while black walnut, almond, coconut and macadamia ternifolia nut oils "enrich skin deep down while maximizing tan," the firm claims. A moisture complex in the products of shea butter, cocoa butter, aloe vera and vitamin E helps skin maintain "optimum moisture," the company said. Priced at $4.99 for 8 oz. bottles, the Turbo-Tanning offerings are being distributed in 1,300 WalMart doors nationwide and are designed to offer consumers an alternative to "high-priced, glitzy indoor tanning products" found in tanning salons, according to Solar Cosmetic...
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