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Tsumura's My Attitude body care line to target "tween" girls and their attitudes.

This article was originally published in The Rose Sheet

Executive Summary

TSUMURA's GOT MY ATTITUDE FRAGRANT BODY CARE LINE FOR "TWEENS"; the four-SKU line, designed specifically for girls ages eight to 13, is set to debut in July, Tsumura International said. The My Attitude collection will focus on the in-between age group, hoping to capture a market segment teen-targeted retailers overlook. According to the company, no other products in the mass arena are designed strictly for this age group. My Attitude includes a body wash, body lotion, body spray and facial cleanser. Tsumura intends to divest the line as part of the sale of its U.S. business.
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