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Van Cleef & Arpels Eau du Tsar continues Russian men's fragrance theme.

This article was originally published in The Rose Sheet

Executive Summary

VAN CLEEF & ARPELS EAU DU TSAR LIGHTER FLANKER SCENT features different notes than its older sibling Tsar, but, like the original, was created to connote confidence and power, the fragrances' U.S. distributor AdiPar said. Eau de Tsar will be available in the same U.S. doors as Tsar, including Saks, Bloomingdale's and Macy's. The fragrance's March introduction will be supported by co-op print advertising.
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