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Creed Royal Water women's scent pays homage to Princess Diana.

This article was originally published in The Rose Sheet

Executive Summary

CREED ROYAL WATER WOMEN's FRAGRANCE INSPIRED BY PRINCESS DIANA is positioned to consumers who consider themselves "fragrance connoisseurs," Creed's U.S. distributor Laurice & Co. (New York City) said. The "sporty and sophisticated" scent is part of the new "cult fragrance" movement, which, according to the company, consists of scents that are "hard to find, carry a certain mystique" and are custom-designed as "an artistic product." Bowing in April, the fragrance initially will be sold in Barneys 10 department store doors; the company also plans to expand distribution to fine hotels such as Bella Donna (New Orleans) and Auberge Du Soleil (San Francisco).
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