In Brief: FDA reform implementation
This article was originally published in The Rose Sheet
Executive Summary
FDA reform implementation: Division of OTC Drug Products Director Debra Bowen, MD, named agency contact for the FDA working group charged with completing the sunscreen final monograph. The final rule must be completed by May 21, 1999 as mandated by the FDA Modernization Act. Bowen is also the contact on the OTC national uniformity working group for OTC drug issues, in conjunction with Office of Cosmetics & Colors Director John Bailey, PhD, who heads the four-member uniformity group for cosmetics ("The Rose Sheet" Jan. 26, p. 2). The working groups have been organized to develop implementation plans for all provisions of the FDA reform act. Contacts and mandatory deadlines for executing statutes are listed in a Feb. 2 FDA draft implementation plan. The complete list of the agency task groups is available on F-D-C Reports' Internet home page at www.fdcreports.com. Click on "FDA Reform Bill" and follow the path to "FDAMA Implementation Contacts"...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says