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Del Naturistics Natural Glow reaches top 10 of mass market cosmetics brands in 1997.

This article was originally published in The Rose Sheet

Executive Summary

DEL NATURISTICS NATURAL GLOW BREAKS INTO TOP 10 COSMETICS brand rankings in 1997 with sales of $32.8 mil. at food, drug and mass merchandisers, according to data supplied by Information Resources, Inc. (Chicago). With a 6.4% increase in sales from 1996, Naturistics Natural Glow captured the tenth place in the mass market color cosmetics category. Overall, color cosmetics sales were up 6.9% to $2.65 bil. in the mass class of trade, with volume up 4.5% to 61.6 mil. units (12 pieces equals 1 volume unit), IRI said.
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