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Estee Lauder spring launches include Go Bronze tinted self-tanner and Lash Luxe mascara.

This article was originally published in The Rose Sheet

Executive Summary

ESTEE LAUDER GO BRONZE TINTED FACIAL SELF-TANNER will be promoted as a two-in-one formula; the tinted gel imparts an "instant bronze glow," while sunless tanning ingredients develop a long-lasting "warm sun-kissed tan" in about an hour, the company said. Lauder also claims Go Bronze's tinted formula "eliminates the most common self tan `snafus' because you can see where you've applied it," another advantage over other sunless tanners.



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