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In Brief: Maybelline

This article was originally published in The Rose Sheet

Executive Summary

Maybelline: Ketan Patel to VP-marketing, reporting to Maybelline President John Wendt. Patel assumes overall marketing responsibility for Maybelline's global product initiatives, advertising and promotional support, and new business opportunities, including the recently acquired Parsol 1789 sunscreen brand Ombrelle. Patel has been with Maybelline since 1994, most recently serving as assistant VP of marketing on lip and nail products. He succeeds Cathy Wills, who left the company...



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