Lauder's Wagner to vice chair, Bousquet-Chavanne back to head international.
This article was originally published in The Rose Sheet
Executive Summary
ESTEE LAUDER's WAGNER TO OVERSEE ACQUISITION INTEGRATION and global expansion of new businesses as part of her responsibilities in her new role as vice chairman of the company, Lauder announced Feb. 26. Estee Lauder International President Jeanette Wagner will assume the newly created post July 1. As vice chairman, Wagner will "direct several new business developments for the company, providing management oversight for several recent strategic acquisitions," Lauder said. She will also be responsible for "identifying and developing opportunities for future global growth." Wagner will continue to report to Lauder President and Chief Operating Officer Fred Langhammer.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says