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Marketing in Brief: Bulgari Black

This article was originally published in The Rose Sheet

Executive Summary

Bulgari Black: A "metropolitan fragrance for men and women" bowing internationally in late March/early April. The black tea- based fragrance is targeted to a younger, more experimental audience than "classic" Bulgari fragrances, which include Bulgari, Bulgari Pour Homme and the unisex Bulgari Eau Parfumee. Black will debut in department and specialty stores including Saks Fifth Avenue. The fragrance, available in one size only -- a 75 mL spray -- for $60, is housed in a cylindrical bottle made of dark glass and black rubber with a round rubber and steel cap at its center. A black outer carton with silver accents showcases the bottle through a square window...

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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