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Marketing in Brief: Clinique The Bare Maximum

This article was originally published in The Rose Sheet

Executive Summary

Clinique The Bare Maximum: Spring color collection is designed for use without "brushes, liners, even mirrors" that offers an "anti-makeup artist approach to application," according to the company. The "natural" colors and "transparent" textures are available in products for lips, cheeks and eyes, Clinique said. For lips, Different lipsticks are available in colors such as Wild Card, Peachy and Angel Red. Gel Rouge gives skin a "flush glow of warmth" with "sheer" and "subtle" colors for cheeks such as Shell Pink, the firm noted. Peaches, blues and beiges in Clinique's Stay the Day eyeshadow and Quick Eyes compose the eye portion of the Spring collection. On counter now, items ranges in price from $11.50 to $14.50...
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