Marketing in Brief: Clinique The Bare Maximum
This article was originally published in The Rose Sheet
Executive Summary
Clinique The Bare Maximum: Spring color collection is designed for use without "brushes, liners, even mirrors" that offers an "anti-makeup artist approach to application," according to the company. The "natural" colors and "transparent" textures are available in products for lips, cheeks and eyes, Clinique said. For lips, Different lipsticks are available in colors such as Wild Card, Peachy and Angel Red. Gel Rouge gives skin a "flush glow of warmth" with "sheer" and "subtle" colors for cheeks such as Shell Pink, the firm noted. Peaches, blues and beiges in Clinique's Stay the Day eyeshadow and Quick Eyes compose the eye portion of the Spring collection. On counter now, items ranges in price from $11.50 to $14.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says