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Marketing in Brief: Guerlain Terracotta

This article was originally published in The Rose Sheet

Executive Summary

Guerlain Terracotta: Tinted moisturizing gel SPF 8 contains light-reflecting agents to "brighten the complexion, help conceal imperfections and even out skin tone," the LVMH division said. Like the original Terracotta powder, the oil-free gel "treats and protects" the skin while providing bronze color, the company said. The gel contains hyaluronic acid to maintain moisture, tocopherol linoleate to fight free radicals, vitamin E acetate for hydration, pearl protein extract to "energize and revitalize" and peach leaf extract as an anti-irritant. An "ideal makeup for warmer months," the gel leaves a transparent veil of color on skin, Guerlain added. Three natural shades match the Terracotta powder bronze hues and will retail for $32 apiece for a 1.5 oz. jar starting in May...
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