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Marketing in Brief: L'Oreal Plenitude Shine Control

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal Plenitude Shine Control: Oil-free facial moisturizer absorbs quickly to "control shine all day," leaving skin "soft and supple," L'Oreal said. The non-greasy lotion contains microsponges to "absorb excess oil," while pro-vitamin B5 "helps prevent moisture loss," the company said. The product is non- comedogenic and can be used in the morning or evening. The lotion can be used with other Plentitude skin care products, such as Shine Control Foaming face wash, Shine Control toner and Eye Defense. On shelves now, a 4 oz. bottle of Shine Control sells for $5.99...
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