Marketing in Brief: Nicole Miller
This article was originally published in The Rose Sheet
Executive Summary
Nicole Miller: Signature fragrance Nicole, on shelves in April, combines elements of a "classic chic" scent "with a modern edge," the company said. The "fluid floral bouquet" opens with "crisp" and "tantalizing" notes of bergamot, fresh pepper, freesia and puffy peony, which lead to a core of "eclectic roses intertwined" with violet leaf, the firm noted. The base is comprised of iris, new age musk, sandalwood and vetiver notes. The fragrance is housed in a "clean classic silhouette" bottle with "metallic" copper and silver outer packaging. Nicole is available in a .5 oz. and 1 oz. parfum spray for $125 and $180, respectively. Additional items in the line include 1.7 oz. ($45) and 3.4 oz. ($65) edp sprays. Ancillary products consist of a 6.8 oz. Hydrating bath & shower gel ($35) and Hydrating moisture lotion ($40) and a 7 oz. Hydrating moisture cream ($60). The fragrance was designed in conjunction with Riviera Concepts...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says