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Marketing in Brief: Nicole Miller

This article was originally published in The Rose Sheet

Executive Summary

Nicole Miller: Signature fragrance Nicole, on shelves in April, combines elements of a "classic chic" scent "with a modern edge," the company said. The "fluid floral bouquet" opens with "crisp" and "tantalizing" notes of bergamot, fresh pepper, freesia and puffy peony, which lead to a core of "eclectic roses intertwined" with violet leaf, the firm noted. The base is comprised of iris, new age musk, sandalwood and vetiver notes. The fragrance is housed in a "clean classic silhouette" bottle with "metallic" copper and silver outer packaging. Nicole is available in a .5 oz. and 1 oz. parfum spray for $125 and $180, respectively. Additional items in the line include 1.7 oz. ($45) and 3.4 oz. ($65) edp sprays. Ancillary products consist of a 6.8 oz. Hydrating bath & shower gel ($35) and Hydrating moisture lotion ($40) and a 7 oz. Hydrating moisture cream ($60). The fragrance was designed in conjunction with Riviera Concepts...
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