Marketing in Brief: Roses and More
This article was originally published in The Rose Sheet
Executive Summary
Roses and More: Network TV campaign for the new Priscilla Presley women's scent will break in May, then run from September through December, according to Wella's U.S. fragrance arm, Intercosmetics. Appearing in mid-morning television time slots, the ads will communicate the romantic positioning of the scent, picturing scenes of the actress in Central Park and rose gardens, the company said. Print ads will also break in May. Presley's third scent is packaged in a dark rose carton that reveals the bottle housed inside. The teardrop-shaped bottle is capped with a frosted plastic cap. Supplied by Firmenich, the scent opens with Brazilian rosewood, leaf tones, fresh blueberry and natural pepper notes. The fragrance heart includes accords of white muguet petals, jasmine, wild rose and red Bulgarian rose, which lead to a base of tropical cedar, soft sandalwood, warm amber and musk. The four-SKU fragrance line-up will be available at mass market retailers in May, and includes a .7 oz. edt spray for $15.50, a 1 oz. edt spray for $20, a 1.7 oz. edt spray for $25 and a 3.4 oz. edt spray for $37...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says