HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing in Brief: Zotos International's Bain de Terre

This article was originally published in The Rose Sheet

Executive Summary

Zotos International's Bain de Terre: Brand "rebirth" includes revamped packaging, an updated logo and an ad campaign breaking in the May issue of Glamour and running through the end of the year, Zotos parent Shiseido said. Shipping in April, the salon line will be streamlined as the company develops standard 16.9 oz. bottles rather than various-sized products. New translucent slope-shouldered bottles will showcase the tinted products housed inside, and the "Bain de Terre" logo printed in green instead of white. Print spots will show a collage of natural images and women and carry the headline "Trust the Earth." The company is also developing video news segments that will run on shows including Ivana Trump's "Elegance" around Mother's Day...



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts