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Parfums de Coeur Fantasies body sprays generate $26 mil. in 1997 sales; lead IRI top 10.

This article was originally published in The Rose Sheet

Executive Summary

PARFUMS de COEUR FANTASIES BODY SPRAY SALES TOP MASS WOMEN's FRAGRANCES in 1997, with sales of nearly $26 mil. in food, drug and mass market doors, according to data supplied by Information Resources, Inc. (Chicago). The line also held the number one spot for units sold (IRI volume units equal 12 pieces). With barely a year on the market since its January 1997 launch, Parfums de Coeur's all-over body sprays in seven fruit-scents -- Peach, Pear, Raspberry, Freesia, Vanilla, Pineapple and Apple -- surpassed Coty's classic Jovan Musk scent (1972), which held the number one mass market dollar share spot in 1996. In June, Parfums de Coeur shipped matching sheer lotion sprays to join the Fantasy body sprays and shower gels.
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