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Tiffany for Men Sport September introduction to promote women's scents as well.

This article was originally published in The Rose Sheet

Executive Summary

TIFFANY FOR MEN SPORT TO BOW GLOBALLY IN SEPTEMBER, marking the jeweler's second move into the men's fragrance category after its original Tiffany for Men scent in 1989. Sport will be available in over 3,000 doors worldwide and will debut in 800 department store doors in the U.S., including Saks Fifth Avenue, Neiman Marcus, Bloomingdale's and Macy's. A 3.4 oz. cologne will be the initial Sport offering at $60. The company also markets the women's scents Trueste and Tiffany.
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