CFSAN cosmetics/food regulatory synergies warrant maintaining FDA program structure.
This article was originally published in The Rose Sheet
Executive Summary
COSMETIC/FOOD REGULATORY SYNERGIES WARRANT MAINTAINING CURRENT STRUCTURE, with both disciplines operating within the Center for Food Safety & Applied Nutrition, according to a recent Cosmetic, Toiletry and Fragrance Association "white paper" submitted to FDA Lead Deputy Commissioner Michael Friedman, MD. Because the agency's regulatory programs for foods and cosmetics "share...many scientific characteristics," the Office of Cosmetics & Colors should not be moved to the Center for Drug Evaluation & Research, as has been discussed by FDA, CTFA maintains. Placement of the cosmetics office under CDER would be "disruptive and counterproductive," the trade association asserts.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says