HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Crest Extra Whitening 14 mil. piece NewsPouch sampler program begins; ads under way.

This article was originally published in The Rose Sheet

Executive Summary

P&G CREST EXTRA WHITENING NEWSPOUCH SAMPLER is scheduled for distribution in Sunday newspapers in the Midwest and the South on March 22 and the West Coast and Central states on April 5. The sampler is part of an estimated 14 mil. piece promotional effort for Procter & Gamble's recently launched toothpaste and its Crest MultiClean toothbrush that began with a March 1 drop on the East Coast. Each sampler contains two .9 oz. packets of Crest Extra Whitening and a toothbrush coupon.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS005187

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel