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CTFA In Brief: Clairol hair care

This article was originally published in The Rose Sheet

Executive Summary

Clairol hair care: Nice & Easy will be "restaged" in an effort to gain "major growth" in the hair color market, Clairol said. The effort will include a "vastly improved product" and an updated ad campaign, the firm stated. Daily Defense, a top performer for Clairol, could be leveraged beyond hair care and is likely to be introduced to the global market place this year, the BMS division noted. In addition to leveraging and expanding existing brands, Clairol will also introduce new hair colorant technologies in 1998...
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