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CTFA In Brief: Clarins Chrome

This article was originally published in The Rose Sheet

Executive Summary

Clarins Chrome: Men's scent distribution expected to double in 1998 with 400 new doors, including Macy's East and Macy's West, added to its existing 400 doors. The fragrance line will also receive increased support "over and above" its first-year launch budget, Clarins said. The inaugural period was supported by a $1.5 mil. to $2 mil. print campaign and scented strip effort ("The Rose Sheet, "Sept. 9, 1996, p. 4). In an effort to break into the top 10 fragrances on the market, the company will expand promotional activities, with national print inserts and scent strips, sampling efforts, statement enclosures, g-w-p's and value sets...
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