CTFA In Brief: Sassaby
This article was originally published in The Rose Sheet
Executive Summary
Sassaby: Expanding mass market distribution from 9,200 to 15,000 doors by 1998, the company said. Sassaby is completing an agreement to enter CVS and Walgreens, and will expand in Eckerds from a few hundred doors to over a thousand. With the recent integration into the Estee Lauder family, Sassaby said it has become much easier to crack the chain drug circuit. The company is also analyzing its opportunities overseas and is investigating bringing Jane into "value-based economies," such as Eastern Europe and South America. On the product front, Sassaby's focus this fall will be on the face, with color cosmetics sampling and educational pieces. In addition, 16 new nail shades will be added this spring; current leading colors are Shock Value, Rebellious, Electricity, Mega Watt and Voltage...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says