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CTFA In Brief: Sassaby

This article was originally published in The Rose Sheet

Executive Summary

Sassaby: Expanding mass market distribution from 9,200 to 15,000 doors by 1998, the company said. Sassaby is completing an agreement to enter CVS and Walgreens, and will expand in Eckerds from a few hundred doors to over a thousand. With the recent integration into the Estee Lauder family, Sassaby said it has become much easier to crack the chain drug circuit. The company is also analyzing its opportunities overseas and is investigating bringing Jane into "value-based economies," such as Eastern Europe and South America. On the product front, Sassaby's focus this fall will be on the face, with color cosmetics sampling and educational pieces. In addition, 16 new nail shades will be added this spring; current leading colors are Shock Value, Rebellious, Electricity, Mega Watt and Voltage...
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