In Brief: French Fragrances/J.P. Fragrances
This article was originally published in The Rose Sheet
Executive Summary
French Fragrances/J.P. Fragrances: French Fragrances purchases Port Chester, N.Y.-based prestige fragrance distributor for cash and a bank note, the company announced Feb. 26. French Fragrances anticipates the purchase will help its increase penetration in the retail market without a "significant increase in operating expenses." The acquisition also should help the company in its efforts to serve as a "prestige fragrance category manager for many major merchandisers," a role that contributed to the firm's fiscal 1997 sales gains. For FY 1997 (ended Jan. 31), sales increased 53.4% to $215.5 mil., while net income rose 49.6% to $12.3 mil., the company reported March 5...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says