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Office of Cosmetics & Colors transfer to CDER would not be cost effective for FDA.

This article was originally published in The Rose Sheet

Executive Summary

OFFICE OF COSMETICS & COLORS' TRANSFER TO CDER WOULD NOT BE COST EFFECTIVE for FDA, the Cosmetic, Toiletry and Fragrance Association maintains in a recent "white paper" responding to an agency suggestion that the cosmetics regulatory office move into the Center for Drug Research & Evaluation. "No FDA savings [would] result from transfer of the cosmetics regulatory program" from the Center for Food Safety & Applied Nutrition to CDER, the trade group asserts. "At least the same number of personnel and the same amount of funding will be necessary to establish and maintain an effective cosmetics regulation program at CDER as at CFSAN....Not a single person and not a single dollar will be saved by making a transfer to CDER," the trade association asserts.

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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says

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