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Ombrelle sunscreens with Parsol 1789 to reach mass market shelves by end of March.

This article was originally published in The Rose Sheet

Executive Summary

OMBRELLE SUNSCREENS WITH PARSOL 1789 TO REACH MASS MARKET SHELVES nationally at the end of March; the two-SKU Ombrelle sun care line is in limited distribution in some Walgreens stores now, Ombrelle Pharmaceuticals said. The brand was purchased by L'Oreal, S.A. from Dorval, Quebec-based Dermtek Pharmaceuticals in late 1997 ("The Rose Sheet" Nov. 3, 1997, In Brief). Maybelline, a division of L'Oreal's Cosmair arm, is marketing Ombrelle in the U.S. The sunscreen line was introduced to dermatologists at the American Academy of Dermatology annual meeting in Orlando, Fla. Feb. 27-March 4.
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