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Unilever's Suave is fastest growing mass shower gel with 74% sales jump in 1997 -- IRI.

This article was originally published in The Rose Sheet

Executive Summary

UNILEVER SUAVE SHOWER GEL FASTEST GROWING BRAND IN 1997 in the mass market body wash/shower gel category, with a 74.1% rise in sales to $16.7 mil. at food, drug and mass merchandise outlets, according to Information Resources, Inc. (Chicago). With nearly $17 mil. in 1997 sales, Suave was the seventh most purchased shower gel/body wash in the category, which generated total revenues of $378.9 mil. last year, a 6.4% increase from 1996.
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