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Bulgari Petits et Mamans "babies" mothers and children with fragrance and bath products.

This article was originally published in The Rose Sheet

Executive Summary

BULGARI PETITS ET MAMANS LINE's PLAYFUL PACKAGING INCLUDES TINY TOYS to amuse children in the tub, while subdued colors and sophisticated elliptical shapes appeal to mothers' eyes, the company said. Petits et Mamans Gentle Bath and Shampoo Gel contains a bubble maker, while Gentle Body Lotion hides a whistle in its cap. Six animal-shaped soaps make excellent bath-time companions, according to Bulgari. The Petits et Mamans fragrance, Eau sans Alcool, is housed in a bottle and carton decorated with animals; inside the carton are printed games for children, and a child-friendly, spill- proof bottle dispenses the fragrance one drop at a time.
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