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Avon Calming Effects skin care line positioned to women with sensitive skin.

This article was originally published in The Rose Sheet

Executive Summary

AVON CALMING EFFECTS SENSITIVE SKIN CARE LINE CONTAINS NO EMULSIFIERS, which can "compromise the skin's lipid barrier" and trigger irritation, according to the company. Using a new processing system, Avon has eliminated the need for "harsh" emulsifiers in its formulations, bringing the Calming Effects offerings to "the next level of sensitive skin care," the direct marketer said. The four-SKU emulsifier-free skin care line includes a cleanser, toner, creme and lotion available now through U.S. Avon sales representatives, as well as the company's toll-free number and Web site.
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