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Bill Blass new women's fragrance to debut in 1999 under Five Star licensing deal.

This article was originally published in The Rose Sheet

Executive Summary

BILL BLASS NEW WOMEN's FRAGRANCE TO DEBUT IN FALL 1999 under a licensing deal with Five Star Fragrances, the Deer Park, N.Y.- based firm said. As of March 17, Five Star handles marketing and distribution of the Bill Blass prestige fragrance franchise, while the designer will oversee creative efforts. Five Star plans to follow up the women's debut with a new men's offering in spring 2000 and a third women's scent a year later, the company said. In addition to the upcoming launches, Five Star handles the signature Bill Blass women's fragrance, which was launched in 1978.
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