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Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

She Sells Sea Shells color collection TV ads slated to air at the end of March. The spots feature reggae singer Ziggy Marley with models Tyra Banks and Sarah Thomas against a beach backdrop. Marley will sing Cover Girl's "Easy, Breezy, Beautiful" jingle for the commercial, which will air over 800 times during prime-time on network, syndicate and cable outlets, the company said. Print spots breaking in March beauty and lifestyle books also feature Banks and Thomas. Promotional support at "leadership levels" will include a "tip-in" brochure distributed in stores and in fashion and beauty books, Procter & Gamble said. The Cover Girl Web site (www.covergirl.com) will include information on the color promotion and provide personalized recommendations. She Sells Sea Shells includes five new shades of Continuous Color Self-Renewing lipstick and NailSlicks and a new Soft Radiants eye pencil in Soft Sun Kissed (yellow). Nail and lip colors include Sun Kissed (yellow), Silver Plum (lavender-beige) and Sand dollar (light brown). The lipsticks retail for $4.75, the nail polishes and eyeliners for $2.40 apiece...
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