Customs to release counterfeit information to copyright owners within 30 days.
This article was originally published in The Rose Sheet
Executive Summary
CUSTOMS SERVICE COUNTERFEIT GOODS INDUSTRY NOTIFICATION MANDATED under a final rule published in the March 12 Federal Register. The document stipulates that the U.S. Customs Service must provide intellectual property rights owners with "certain information regarding the identity of persons involved with importing merchandise that is detained or seized for infringement" of the owner's "registered copyright, trademark or trade name rights." The final rule amending the Customs regs across all product categories will take effect April 13.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says