Renaissance Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Investment banking firm Wasserstein Perella (New York City) retained as financial advisor to aid the fragrance and cosmetics mass marketer in "evaluating its capital structure and considering financing alternatives available," Renaissance said March 17. Increased competition in the artificial nail business, a flat fragrance market and difficulties abroad have left Renaissance struggling; the firm recently reported that following a credit waiver agreement, it expects to have working capital to continue operations through June ("The Rose Sheet" Feb. 23, p. 11)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says