BeautiControl skin care sales climb 32% to $8.3 mil. in first quarter ended Feb. 28.
This article was originally published in The Rose Sheet
Executive Summary
BEAUTICONTROL SKIN STRATEGIES MEN's SKIN CARE REPOSITIONED as shave collection as part of a product-wide face lift initiated by the Carrollton, Tex.-based company. The repositioning includes updated packaging and new product names for the four-SKU collection. The restaged line consists of Pre- Shave Cleansing Gel, which replaces the original facial cleanser, Skin Strategies Exfoliator, replacing Beard Lifting Scrub, and Soothing Aftershave Balm, formerly the line's moisturizing product. Revitalizing Eye Gel will remain part of the reworked line. Available now, the repackaged products are housed in sleek, black tubes with thin white type; the original line was packaged in gray tubes with black print.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says