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Cosmetica's Anthony Braden color, skin spa products expanding with bath, men's items.

This article was originally published in The Rose Sheet

Executive Summary

COSMETICA's ANTHONY BRADEN PERSONAL CARE SPA BRAND EXPANDING from cosmetics and skin care products into foot care, bath and men's personal care items as the Toronto-based firm attempts to establish itself in the U.S. market. The 500-SKU Anthony Braden portfolio debuted in the U.S. in late 1997 at 20 Cosmetics Plus doors in New York City and Los Angeles, as well as in upscale spas and salons, such as Le Chateau Spa (Manhattan), and pharmacies, including Cambridge Chemists and King's Pharmacy (Manhattan). The company hopes to expand distribution in the U.S. from 50 doors to 200 by the end of 1998. Anthony Braden products have been sold in Canada since 1986.
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