Dragoco
This article was originally published in The Rose Sheet
Executive Summary
Robert Manzo promoted to VP-technology, North America, in recognition of his accomplishments as director of new technology, the fragrance supplier said. Manzo is now responsible for technical development and services, as well as cosmetics raw material sales and North American business development. He continues to report to North American Fragrance Division VP and General Manager Charles Gounod. Prior to joining Dragoco, Manzo worked for 15 years in the consumer products industry, including a stint in the fine fragrance department at Avon...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says