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Hairomatherapy

This article was originally published in The Rose Sheet

Executive Summary

"Hair care for the body and mind" offers essential oils in its formulations to "revitalize hair and awaken the senses," London-based stylist Nicky Clarke claims. The eight-SKU line has been marketed in the U.K. since 1992 and is the "top designer hair care brand" in the country, according to the firm. Hairomatherapy is available in the U.S. at CVS and Genovese drug stores. Deep Shine Shampoo with "uplifting" juniper and lime, also contains vitamins for shine and botanicals to strengthen hair. A 10 oz. bottle is $5.99. The "soothing and relaxing" Deep Nourishing Hair Masque for permed or color-treated hair contains ylang ylang, sandalwood and provitamin B5 for $5.99. Thick and Shiny Hair Styling and Texturizing Spray with sunscreen "provides incredible root lift without being sticky or stiff. Suggested retail for 8 oz. is $5.99...
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