Transmissible spongiform encephalopathies
This article was originally published in The Rose Sheet
Executive Summary
FDA advisory committee scheduled to meet April 15-16 to discuss and make recommendations on the safety of tallow and tallow derivatives used in cosmetics, pharmaceuticals and other FDA regulated products. U.S. and global issues on edible and non-edible tallow will also be considered. The European Union recently approved a BSE tallow exemption excluding the ingredient from a ban on the use of specified risk materials derived from sources potentially afflicted with TSE ("The Rose Sheet" March 16, In Brief). On April 16, the committee will discuss gelatin and dura mater products. The meeting will be held at the Holiday Inn, Bethesda, Md...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says