CCA's Shiara buy expands H&BA portfolio with five scents; Cloud Dance to debut in June.
This article was originally published in The Rose Sheet
Executive Summary
CCA's SHIARA PURCHASE EXPANDS H&BA PORTFOLIO WITH FRAGRANCES under a deal completed March 31, East Rutherford, N.J.-based CCA Industries announced. The acquisition includes manufacturing and distribution rights to Shiara Holdings' Cherry Vanilla, Mandarin Vanilla, Amber Musk and Sunset Cafe women's scents and the Vision fragrance for men, as well as existing inventory worth $1.5 mil. The CCA/Shiara deal does not include the NFL fragrance franchise, which was discontinued. The Shiara fragrance house generated $7 mil. in sales in 1997. CCA reported $38 mil. in revenues in its 1997 fiscal year (ended Nov. 30). Following the sale of the scents, Schaumburg, Ill.-based Shiara has ceased operations. In February, Shiara settled a trademark suit with Revlon under which the company agreed to stop using the Shiara name on fragrance packaging ("The Rose Sheet" Jan. 26, p. 15).
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CCA
Fragrance trademarks including Cherry Vanilla and Cloud Dance purchased for $450,000 by CCA Industries in deal announced Nov. 2. CCA purchased inventory from Shiara Holdings after the company entered bankruptcy, but has since been paying royalties to Shiara (1"The Rose Sheet" April 6, 1998, p. 9). CCA expects sales for the two fragrances to total $5 mil.-$6 mil. in 2001, up from $2 mil. Cloud Dance recently has been repackaged and reduced in price to attract younger consumers. The deal also includes rights to Vision, Amber Musk, Mandarin Vanilla and Sunset Cafe
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