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Clairol Nice 'n Easy relaunch supported with new ads featuring Kristen Johnston.

This article was originally published in The Rose Sheet

Executive Summary

CLAIROL NICE 'n EASY RELAUNCHING WITH CONDITIONING CREAM FORMULA that provides users with the "ease of a liquid and the luxury of a cream," according to the Bristol-Myers Squibb division. The "drip-free formula" contains a thickening system that transforms the coloring liquid into a cream once it is applied to hair, the company said. Clairol is emphasizing the advantage of the new Nice 'n Easy Rich Conditioning Color Creme, explaining that the formula "stays in place to deliver uniform results" with the ease of use provided by a liquid coloring system.
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