Givaudan-Roure
This article was originally published in The Rose Sheet
Executive Summary
Global Fine Fragrances Division (Teaneck, N.J.) created following a realignment of the fragrance supplier into two business units, the company announced April 1. Claudio Weisz, the former head of fragrance sales and marketing for North America, now heads the Fine Fragrance division. Errol Stafford, formerly Givaudan-Roure's regional manager for Asia Pacific, oversees the Global Consumer Products unit, based in Paris. The changes will enable Givaudan- Roure to "refocus...resources worldwide to provide dedicated account focus to...core customers," the company said. Among other executive changes, the fragrance supply firm announced Christian Salomon has been named to head worldwide fragrance operations...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says