La Prairie Soleil Suisse
This article was originally published in The Rose Sheet
Executive Summary
Cellular Anti-Wrinkle Sun Block SPF 50 "helps reduce premature aging and aids in the protection of skin against possible skin cancer," the company claims. La Prairie's exclusive Cellular Complex works to "energize" skin, while an antioxidant mix of green tea, vitamin E, wheat amino acids and coenzyme Q10 helps "protect against the loss of firmness and elasticity," according to the prestige skin care firm. Phytoglycopids combined with ceramides seal in skin moisture for "maximum hydration." Cellular Lip Treatment SPF 15 helps to protect the lip area from the environment, and UVA and UVB rays with the sunscreen actives titanium dioxide, oxybenzone and octyl methoxycinnamate. Ceramides "help form an invisible barrier" as skin to boost hydration levels, La Prairie added. A 1 oz. SPF 50 will be priced at $125 and the lip gloss will cost $30. The two products join the Soleil Suisse Sun Management Series, which includes facial cream, self tanners, body highlighters and powders...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says