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Greenlands Natural personal care products

This article was originally published in The Rose Sheet

Executive Summary

Introduced in the U.S. by New York City-based importer Lafco. Manufactured in Holland and distributed in Europe, Japan and Australia, the collection includes bath gel, bath crystals, bath oils, lotions and soaps made with vegetable-based raw materials. Three lines -- Out of the Blue, Aromatherapy and Darwin -- are produced with natural, first press essential oils, while Water Fun and Block Letters are manufactured with a blend of essential and synthetic fragrance oils. All products are pH neutral and contain no artificial colors. The products are distinguished by playful packaging: Water Fun, for example, bears colorful pictures of bathtubs, rubber duckies and scrub brushes on metal jars with twist- off caps. Wholesale prices begin at $3.50 for a 150 g bar of soap...
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