Naturistics lips
This article was originally published in The Rose Sheet
Executive Summary
Teen-targeted Sweet Treats squeezable lip gloss available now, Del Labs said. The naturally flavored glosses will be available in six fruit flavor combinations, including Citrus Cooler and Cherry O!, for $3.75. Brightly colored tropical motif tubes will be shrink- wrapped onto peggable cards. Naturistics is expanding its Sweet Lips gloss line with six new berry flavors, including Cranberries 'N Orange and Blackberries 'N Banana this month. Naturistics spring color story for lips and nails, Sheer Genius, will bow in mid-April with sheer "candy colored" pastels for Color Slixx lip gloss, Color Writer lip crayon and Super Shine nail gloss...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says