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Rembrandt Age Defying toothpaste claims to prevent tooth structure loss, gum recession.

This article was originally published in The Rose Sheet

Executive Summary

REMBRANDT AGE DEFYING TOOTHPASTE CLAIMS PREVENTION OF "TOOTH STRUCTURE LOSS," gum recession, dry mouth and other oral problems that occur with age, according to Los Angeles-based Den-Mat. Formulated with flouride and calcium, Rembrandt Age Defying Adult Formula Toothpaste helps "strengthen and protect the structure of teeth" by "remineralizing tooth enamel," while fighting cavities, Den-Mat maintains. The formula also "safely whitens teeth by several shades as it reduces cavities and plaque," the company said. Age Defying Toothpaste and a mouthwash counterpart will be available in mass market outlets by the end of April.
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