Zhen
This article was originally published in The Rose Sheet
Executive Summary
Four skin care extensions are formulated with herbal oils chosen for their "natural defense" properties for Asian women who often have sensitive skin, Zhen said. Ingredients include rosemary oil to soothe, hops to reduce the appearance of large pores and pine needle extract to "soften, stimulate and revitalize," according to the company. Available in J.C. Penney doors, the new products include 4 oz. Papaya Face Scrub for $20, a cleanser for all skin types for $18 (7 oz.), an 8 oz. cleanser for normal to oily skin types for $18, and a toner for all skin types ($16.50 for 6 oz.). Oil Blotting Papers retail for $4.50 for 40 sheets. The products build Zhen's 10- SKU skin care business...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says