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Zhen

This article was originally published in The Rose Sheet

Executive Summary

Four skin care extensions are formulated with herbal oils chosen for their "natural defense" properties for Asian women who often have sensitive skin, Zhen said. Ingredients include rosemary oil to soothe, hops to reduce the appearance of large pores and pine needle extract to "soften, stimulate and revitalize," according to the company. Available in J.C. Penney doors, the new products include 4 oz. Papaya Face Scrub for $20, a cleanser for all skin types for $18 (7 oz.), an 8 oz. cleanser for normal to oily skin types for $18, and a toner for all skin types ($16.50 for 6 oz.). Oil Blotting Papers retail for $4.50 for 40 sheets. The products build Zhen's 10- SKU skin care business...
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