Best Company
This article was originally published in The Rose Sheet
Executive Summary
Eurocosmesi unisex scent will draw on the popular Italian teen fashion label by the same name. Italian ad visuals show a flag and a group of young people with the tagline "Born for men. Loved by women." Accords of Caribbean lime, cotton white flowers, water mint from Kansas and geranium from Central America open the scent, leading to middle notes of black currant from California, pineapple from Brazil, birchwood from Pennsylvania, pine from the Canadian forest, juniper from Virginia and Havana blond tobacco. The base comprises asarum from Canada, cedarwood and patchouli from the Amazon and musk accords. The fragrance lineup includes a 30 mL and a 100 mL edt natural spray, a 100 mL perfumed natural deodorant and a 150 mL perfumed shower gel...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says