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This article was originally published in The Rose Sheet

Executive Summary

Eurocosmesi unisex scent will draw on the popular Italian teen fashion label by the same name. Italian ad visuals show a flag and a group of young people with the tagline "Born for men. Loved by women." Accords of Caribbean lime, cotton white flowers, water mint from Kansas and geranium from Central America open the scent, leading to middle notes of black currant from California, pineapple from Brazil, birchwood from Pennsylvania, pine from the Canadian forest, juniper from Virginia and Havana blond tobacco. The base comprises asarum from Canada, cedarwood and patchouli from the Amazon and musk accords. The fragrance lineup includes a 30 mL and a 100 mL edt natural spray, a 100 mL perfumed natural deodorant and a 150 mL perfumed shower gel...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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