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Happy, Pleasures for Men boost Estee Lauder fragrance sales 27% to $174.1 mil..

This article was originally published in The Rose Sheet

Executive Summary

LAUDER FRAGRANCE SALES UP 27% TO $174.1 MIL. ON HAPPY, PLEASURES FOR MEN revenues in the fiscal year 1998 third quarter (ended March 31), as both new fragrances have been "highly successful" since their introductions in June and October, respectively, the company reported April 28. Estee Lauder fragrance sales also continue to be paced by the ongoing rollout of Aramis' Tommy Girl and the worldwide success of Tommy, as well as the company's latest launches, Hilfiger Athletics and Prescriptives' Flirt.

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